Disney is no stranger to games but no one would ever think that they would use EA to jump start there gaming endeavor.There are currently rumors that Disney will buy EA. Both EA and Disney being major companies,will EA stand for taking orders from a parent company?
And in desperate attempts this would be desperate attempt number two for EA. The first came when they tried to acquire Ubisoft. Not realizing that the actual concentration is missing in the gaming aspect. They can’t seem to promote or sell anything other than Madden.
Anything else completely falls to the waste side by being sub par. EA established itself as being one of the top publisher/developer companies over the years. This is a title that will soon have no association with the company. Disney’s acquisition of EA will surely bring a change in the company that will officially end EA’s reign over the industry.
EA is a franchise driven company but will soon run out of franchises to develop. There are rumors of cancelling Need for Speed after the last three flopped, Facebreaker did absolutely horrible, and the NBA Live series being trumped by NBA2k.
For now they can enjoy Madden selling like hot cakes and Burnout Paradise being their last good game. As for Disney I’m sure they will give them full control over game development, but as EA will be busy incorporating Disney’s plans into development while at the same time going back to the drawingboard for each and every franchise except Madden there will be no time for hostile takeovers in the coming years. Only decisions that will make or break the company over time.
G.A.M.E.R. 